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| about the authors |
JEFF WOLL
Author
President
Unconventional Wisdom
For 20 years, Jeff was an integral part of the growth and success of Ogilvy & Mather Worldwide. After working as an Account Executive in New York on Nabisco, Johnson Wax and Sears, he helped open Ogilvy's Chicago office in 1976 as Sr. V.P., Management Supervisor, responsible for over 50% of the office's billings.
In 1983, he headed north to turn around the company's Montreal office as Managing Director and COO. Within 18 months he rebuilt the creative department and won three gold medals in Quebec's Agency of the Year Awards. That success brought him back to New York where he was appointed Managing Director, CEO of Ogilvy & Mather Partners. There he restructured and resized the operation, turning it profitable while winning five new accounts and hiring a remarkable team of five from Salt Lake City to successfully revamp the creative department. Some of those five are still NYC ad agency leaders/principals!
In 1987, Jeff was appointed head of Corporate Development of O&M, working with the Chairman and Vice Chairman of North America on long range strategic planning, new technologies and potential acquisitions.
His continued belief that creative teams must have easy access to the best and most complete information to know and understand the consumer ("You can't create in a vacuum. The more you know the more creative you will be.") led Jeff to develop multimedia decision support system software to provide that information on the desktop.
Jeff eventually led a technology spin-off from O&M, and formed Red Shark Technology. IBM became the lead investor in Red Shark , which became a leader in multimedia computing on the business desktop. P&G, Boeing and other industry leaders were among the first companies to buy Red Shark's Multimedia Tool Suite, release 1.0.
Jeff now consults on marketing, advertising and operations for a variety of companies. Companies he has worked with include Compaq, Verizon (Bell Atlantic), The New York Times, ITT Hartford, Honey Baked Ham, The Golf Channel and Ogilvy & Mather as well as a number of cable networks.
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