|
|
 |
A quick read you'll refer to again and again! A toolbox of back-to-basic ideas that will help break creative logjams, settle disagreements with clients or agencies, sharpen, focus, and generally improve any ad campaign.
|
Travel Schedule |
| Date |
Sponsor |
Location |
| 3rd Quarter 2008 |
|
|
| July |
Writing Our Next Book |
New York, NY |
| August |
Writing Our Next Book |
New York, NY |
| September 15th - 17th |
ANA |
San Francisco, CA |
| October 2nd |
AAF Columbus |
Columbus, OH |
|
The Little Blue Book of Advertising offers relief, some smiles, and even some sanity when everyone around you might be losing their minds. It's a compilation of know-how from a variety of companies that forms a foundation on which you can build an advertising campaign that works (regardless of your audience), promotions that produce effective results and, most important, an enduring brand.
|
|
 |
|
|
|
| "The Little Blue Book of Advertising is filled with those 'Why didn't I think of that' truths that make it a must-read for everyone working in advertising. I enjoyed every word, learned a lot, and as a result I've gone from being a fake know-it-all to being a real know-it-all."
|
| -Jerry Della Femina, Chairman, Della Femina Rothschild Jeary and Partners |
|
|
|
|
|
|
|
|
